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TikTok is introducing a new feature that allows them to cut down on the quantity of artificial intelligence-produced content appearing in their streams. This move comes as the platform disclosed that it currently hosts over 1 billion AI videos.

Trial and Implementation

This change is in a pilot phase over the coming weeks before a widespread release. This advancement coincides with a surge in AI content, driven by emerging content generation software.

The Broader AI Trend

Recent reports that nearly one in 10 of the quickest rising video streams on a popular video site only show content made by AI. A considerable share of this output is deemed mass-produced AI material, a label for inferior, mass-produced content that is frequently illogical or surreal.

“We know from our community that numerous viewers like content produced via AI tools, from digital art to educational videos, and we intend to offer the community the option to see more or less of that, according to their own choices,” said a spokesperson.

Volume and Proportions

The platform shared that there are currently 1.3 billion videos on its service identified as AI-generated. Collectively, over 100 m videos are uploaded to the service each day, making AI-generated material a relatively small percentage of its overall inventory.

User Control Features

Users will be capable of decrease or raise the amount of AI-generated videos they view by using the topic control feature in the application and choosing “AI-generated content”. Other topics that are already be modified under the setting encompass news, clothing, cosmetics, and choreography.

Content Labeling and Policies

TikTok’s policies require content makers to identify “realistic” artificially created content, and it forbids malicious fake videos of celebrities or emergencies. Any realistic artificial content that is not labeled can be removed under its community policies.

Furthermore, the platform will now apply an artificially created label to content created with its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This step is designed to deter users from seeking to circumvent the tagging system.

Educational Initiatives

The company is additionally launching a two million dollar awareness program for specialists and organizations to create learning resources about ethical AI use. This initiative will benefit non-profit groups specializing in training coding and technology.

Moderation Strategy

The platform has supported its safety measures, during controversy over intentions to make redundant numerous content moderators in the UK. TikTok is planning to cut a significant number of roles in its content moderation department in its British office, with trade unions and internet security professionals voicing alarm that staff are being displaced by AI moderation.

A senior executive clarified that human moderation would remain essential, but AI can safeguard staff by removing the most harmful content ahead of it has to be seen by people. TikTok reported a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to the use of its machine learning processes.

“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”